While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
  • Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.