What is the relationship between your company’s purpose and your buyer personas?

  • Your company’s purpose is found by combining your buyer personas together into a single company persona.
  • Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
  • The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
  • Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).