Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

  • Combine the strategist and sales rep roles, and have one person own the relationship from end to end.
  • Have the strategist sit in on the last few calls in the sales process, and have the sales rep continue involvement for the first month after the engagement kicks off.
  • Have the clients lead the topics for each meeting to ensure nothing is repeated.
  • Only work with companies in the exact same industry to avoid the need to ask repetitive questions.