True or false? It’s impossible to build a launch pad website for a large, enterprise website.

  • True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design.
  • True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website.
  • False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to build your initial launch pad, but it will still be quicker than if you built the website using traditional web design.
  • False — in the strategy process, you’ll need to convince stakeholders to cut out the majority of the website’s content and create a small website.