Home Programmatic and Ad Exchange Assessment While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. What action can you take to improve performance?
- Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
- Make specific changes on sellers with whom you have a low win rate.
- Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
- Ensure you do not have any overlapping deals.