Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?

  • It’s important to have a deep understanding of your users before developing the website-specific strategy items.
  • The website-specific strategy items are completed at the beginning of the strategy stage to help us understand how the website is used by the company and our users.
  • It’s best to work on the website-specific strategy at the end because you often have to wait until others in the company send out your discovery questionnaire. While waiting, you can work on other less-important activities, such as developing personas.
  • The website-specific strategy items are often determined at the end because of a lack of resources. If you have a big enough team, it’s preferred to start working on the website- specific items as soon as possible.