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- Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
- Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
- Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
- Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.