What’s one practical application for YouTube Analytics for Artists?

  • Understand which of an artist’s songs are fan favorites, and include these songs on a tour setlist.
  • Understand which of an artist’s YouTube videos are fan favorites, and run ad campaigns for them.
  • Understand which search terms lead viewers to the artist’s channel, and include them in video metadata.
  • Understand which music videos are most popular this week on YouTube, and estimate how an artist’s new video might perform.