- the amount of interesting content, such as gifs, that they use
- the level of engagement they have with their audience
- the number of languages they can communicate in the amount of re-tweets they get
- the amount of times per day they post to social media networks
Home Hootsuite Social Marketing Certification Exam You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.