Hootsuite Social Marketing Certification Exam

  1. Before launching a paid social advertising campaign it’s best to have:
  2. When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.
  3. On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.
  4. To take full advantage of your Twitter Media Gallery, ensure that you’ve uploaded a minimum of:
  5. Private Twitter Lists are a great way to _________.
  6. Your Social Media Content Strategy should flow naturally from your _________________________.
  7. Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?
  8. Scope, Process for Creating and Updating Documentation, Approvals + Operational Considerations, Social Media Policy, and Education and Training are the 5 constituent parts of what?
  9. Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.
  10. The Facebook page moderation feature:
  11. Which of the following statements describes a best practice regarding your Facebook page profile picture?
  12. ______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it.
  13. The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.
  14. Social media objectives should:
  15. Instant Experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you’ll need to create your ad in _____________.
  16. A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.
  17. To grow your community on Twitter, it is suggested that you should:
  18. Community building on LinkedIn by organizations with LinkedIn Pages can grouped into three main categories:
  19. In order to cement positive relationships with your brand advocates on Twitter, you should:
  20. If you’re using paid advertisements on Twitter, and want more people to see your tweets, what’s the best campaign type to use:
  21. An example of an “earned” social media tactic:
  22. Social media tactics tend to fall into 3 categories:
  23. You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company.
  24. LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users’ LinkedIn inboxes, where it appears alongside other direct messages. This ad type is called:
  25. What are the length restrictions when posting video content to the main feed of your Instagram account?
  26. Identifying and defining _______________for the calendar year is essential when planning your social media activity.
  27. One benefit to having an employee advocacy program is that social network algorithms generally ____________.
  28. Tools like Hootsuite Amplify can make running an employee advocacy program easier by allowing you to ______________.
  29. If you’re editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use?
  30. Your social content strategies should vary by network. For example, your post frequency and volume can be much larger on _________ than other networks. This makes ___________ a great place to post the same piece of content multiple times and recycle evergreen content.
  31. Which of these is NOT a best practice for increasing engagement on LinkedIn posts?
  32. A key part of running a business blog is ensuring its content is easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL.
  33. Why should Social Media managers begin the budgeting process for their social marketing program well before final budget numbers are settled?
  34. When it comes to creating video for your social channels, which of the following is NOT a best practice?
  35. The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”
  36. Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.
  37. When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?
  38. A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:
  39. When plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn’t exceed _______________ of your overall content mix.
  40. When drafting your social media posts, always aim to end them with a clear:
  41. Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________.
  42. When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?
  43. In Instagram Stories, you can add up to 10 text hashtags, to support discoverability. What are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? (PICK TWO)
  44. On Instagram, what are Highlights?
  45. A social media audit would typically NOT include:
  46. What is a unique feature of an Instagram Business account versus a Personal Account?
  47. When editing photos within the Instagram app, which filter would best be used to intensify the colours of an image?
  48. On Instagram, a great way to track key influencers and brand advocates to ensure you’re engaging with their content is to:
  49. Under Facebook’s Page settings, you can control whether the public can:
  50. Brand advocates are:
  51. Which two of the following are not key components of a Social Media Content Strategy (PICK TWO):
  52. When dealing with negative sentiment, you should:
  53. When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:
  54. Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________.
  55. The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.
  56. _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.
  57. ________________ increase the efficiency and effectiveness of social marketing tactics. Examples include Upcontent, Right Relevance, BuzzSumo and Hootsuite.
  58. When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.
  59. Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content?
  60. What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume?
  61. Which of the following is NOT a reason an organization would use the Instagram Stories feature?
  62. With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?
  63. On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?
  64. _______________would involve serving messages and content organically through your organization’s official social channels.
  65. A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization’s _________.
  66. _______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.
  67. When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.
  68. LinkedIn offers a type of paid advertising where a post is promoted in your target audience’s HomeFeed, but is NOT published on your LinkedIn Homepage.
  69. If you’re new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?
  70. Public Twitter Lists are best used to follow:
  71. Instagram doesn’t offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?
  72. When engaging with your community, it’s important to keep your ___________ in mind and let it guide your response.
  73. Which of these is NOT a best practice for increasing engagement on Pinterest?
  74. If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:
  75. You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.
  76. If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________.
  77. Which of these is NOT a best practice for sharing content on social media?
  78. If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
  79. A best practice for optimizing your video content for Facebook engagement is to:
  80. When taking photos using your phone, why is it important to tap the subject of the photo on the screen before taking the picture?
  81. Branded hashtags work best on the following platforms:
  82. A social media policy is intended to:
  83. The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.
  84. Identify the order of the elements below that most accurately reflects their relationship to each other.
  85. Let’s say you want to create an Instagram ad, and want a high degree of control over budget, targeting, and creative. Which is the best method/tool to use?
  86. A good first step to connecting with influencers is to:
  87. Instagram lets you post photos as portrait, landscape, or square. Why is it a good idea to take your photos in the format/orientation you intend to post them in?
  88. You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)
  89. When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:
  90. Your profile picture should be easily recognizable, even at ________ size. Your _________ is usually the best choice.
  91. If you’re running a Facebook or Instagram campaign and need sophisticated targeting and budgeting options, which would be the best tool to use.
  92. Since a business cannot follow their Facebook followers directly, it’s important to build a community and demonstrate customer care by _______________.
  93. Which of the following IS a component of a social media strategy?
  94. When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.
  95. A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don’t have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.
  96. When composing photos to share on your social channels, a best practice is to balance the elements of your photo along 3 sections. This is described as:
  97. When editing a photo in the Instagram app, which filter would you use to darken the edges of the photo so the viewer’s eye is drawn to the centre?
  98. When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.
  99. Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?
  100. Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.
  101. A benefit of using Google Ads Experience is the ___________ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options.
  102. Which of the following would best be used to make your Instagram Story more discoverable?
  103. If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?
  104. You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers? (Duplicate)
  105. Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.
  106. Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?
  107. Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
  108. When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
  109. When running a paid ad on Facebook, which of the following is NOT a placement option.
  110. When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.
  111. To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________.
  112. Instagram allows you to include clickable links in the following area(s):
  113. To place a video ad over YouTube videos, which option would you choose?
  114. You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?
  115. When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections.
  116. Which of these is NOT a part of a Social Media Strategy?
  117. Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________.
  118. When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:
  119. Partnerships with complementary business whose audience shares values with yours are:
  120. When it comes to building community, which of the following is not a form of engagement?:
  121. If you are creating an Instagram Story, with the purpose of gathering audience insights, which would be the best feature to use?
  122. When taking photos for your social channels (e.g., Instagram) you can add depth, by using roads, buildings, or bridges to create a pathway that leads the viewer’s eye to a single spot. This is best described as:
  123. You are taking photos for Instagram, using your phone’s camera, and lighting conditions are not optimal (too bright or too dark). What is the best way to compensate for this, before taking your photo?
  124. Individual Instagram Stories have a limit of 15 seconds for video content. However, using Instagram’s segments tool, you can record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. To do this, simply: